STRATEGY

An integrated approach across all channels creates a powerful experience that inspires loyalty, word of mouth, and dramatic growth.

STORY

A new form of interactive storytelling blending social media, film, and other elements creates an extraordinary sense of intimacy and empathy.

METRICS

Our deep experience growing businesses keeps us focused on the 80/20 rule and strategies that will have a major impact on your key metrics.

proof

MOYO's team includes pros who have led pioneering online commerce startups, defined brands, and created innovative programs that have raised over $200 million in donations.

3 Million views: the experiments that inspired our founding

Before establishing MOYO, our founder led the creation of an experimental campaign and product experience for a major nonprofit, including a video that served as a core element of the social media strategy. Previously, the most views any of the organization's videos had received was 58,000. With virtually no promotion, this video garnered three million views on Vimeo and YouTube.

The YouTube version, which has about 500,000 views, is embedded below. 

This video was part of larger, integrated strategy that evoked extraordinary passion around the world. Helping to raise millions of dollars in a short time, it showed the power of a product experience designed around transparency, immediacy, and authenticity. This experiment and others were the inspiration for founding MOYO.

Since our founding, MOYO has continued to create integrated, multichannel experiences built around the principles of the Intimacy Era for clients like CARE. For an example, see the highly successful #DreamWithHer campaign. 

a little history of big numbers 

MOYO may be new, but our team's prior experience working at startups, nonprofits and some of the world's greatest brands, such as Amazon, Disney, Microsoft and Nordstrom, has taught us a lot about how to grow businesses. 

10th

Led marketing efforts for an online startup that became the 10th most-trafficked commerce website, and later launched a successful IPO.

$35 million

Grew a leading nonprofit gift catalog program from $2.1 million in annual revenue to over $35 million, including major gains made during the Great Recession.

200%

Created an integrated campaign that lead to a 200% increase in "intent to donate" among the target market, a doubling of ROI, and a TV special that earned both an Emmy and Edward R. Murrow Award.

24%

Launched a pioneering social media campaign and donor experience that correlated with a 24% increase in donor retention. 

$200 million

Led efforts that have raised over $200 million dollars and still going strong. 

Talking about innovation is easy. So is following. Leading is really hard.

Having someone in your corner who has created a vision, taken the risks, and achieved results is important. We'd like to be in your corner. 

talk to us

I've been privileged to travel the world and see the powerful spirit of those in need. I've also seen the extraordinary passion of donors when they are allowed to become a part of the unfolding story of someone reclaiming their health, dignity, and dreams.  

MOYO was founded to help organizations that are determined to walk boldly into this new era, explore innovative ways of connecting people of different circumstances, and make a profound difference in people's lives. 

If that sounds like you, drop us a line through our contact form. I'll respond personally to discuss your goals and how we might help. 

Devin Hermanson, Founder, MOYO Media Lab